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IMPLEMENTATION:

i. Objective: Should be

specific, quantified and should have a time period to be achieved.

Example: To increase food sales by 10% in two years.

ii. Strategy #1. Select a strategy from chapter 5 for the above objective.

Example:Forward Integration strategy. Include the definition.

iii. Two Tactics for the above strategy. An example: Open stores to your own manufactured products.

Apple started manufacturing computers, phones, etc. and then used forward integration strategy by

opening stores to sell their own products to customers.

iv. Strategy #2. Again select one strategy from chapter 5 with definition.

v. Two Tactics for the above strategy follow the example above. (15 points)

UPDATED INFORMATION: This is the only

section of the case study that students are allowed to use materials from outside the text book

resources. Offer at least three shortparagraphs on recent newsabout the firm from Google, Yahoo, Wall

Street Journal company’s profile and the company’s official websites.

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