It is easy to become too focused on the minutia of the
numbers and lose sight of the larger picture of how a company is
valued in the larger marketplace. In this portion of your report
you will use the skills and content you mastered in your Adaptive
Coach this week to analyze the companys business and financial
conditions and begin to create a macro-level view of the company
and its performance within the market as a whole, as well as
completing specific analyses that will help you to evolve your
impressions of the companys financial stability and long term
health.
Include the following content in this section. Summarize how
your company compares to the overall market Summarize what 3-5
market analysts are currently saying about the company. Calculate
the value of the companys financial assets by completing ratio
analyses for the company for the last three fiscal years within the
following bulleted categories. Provide a rationale as to whether
each ratio is favorable or signals potential trouble for the
company justifying your observations with evidence from the data
and your findings.
(Note: Your report must include a minimum of 2 ratios from
each bulleted category, with a minimum of 10 total analyses. The
greater the number of relevant ratio analyses you can provide, the
stronger your business case will be to either purchase or not
purchase the stock.) Categories for ratio analysis Liquidity
Financial leverage Asset management Profitability Market
value
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