Running head: COACHING1CoachingAccording to Rogers (2012), couching is the act of directing, instructing and training anindividual or a group of people who share a common goal so as to improve their performance. ToCOACHING2be more precise, it is the process of helping people develop their skills by looking at problemsand services in more effective and creative ways. Consequently, it plays a crucial role inbuilding and sustaining confidence in athletes and salespeople hence the term is not onlydominant in sports but also in businesses. In addition, coaching and mentoring help professionalsgrow and develop their skills under the direction and advice of an expert thus making sure thattheir professional development is aligned with the goals of the company (Phillips et al, 2002)..When in a new marketing environment one is more likely to get stuck due to complexityof the o ...
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