Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Write a 10 page essay on Marketing communication plan of MyBody.

Download file to see previous pages…

……..13 Bibliography ……………………………………………………………………15 Executive Summary Introduction MyBody is a growing force in high street premium beauty retail. With a network of 40 stores and growth plans over the next 18 months for a future of 20 more stores, this young and dynamic company is beginning to make its presence known. The purpose of this report is to provide a marketing communication plan for MyBody to show how it will continue to be sustainable in the future. Summary of Strategy and Aims of My Body We would like to create a strong market presence that will include our retail outlets and a stronger marketing presence on the Internet. We currently have 10% of our market and we would like to increase it to 20% which we believe can be done if we add the ability for people to order online. We believe that we can do this within the next 18 months if we add services to our website and if we increase our marketing efforts. MyBody Competitive and Brand Positioning Our biggest competitors are Penhaligens, PureBody and Boots. MyBody would be somewhere in the middle of these products because our Unique Selling Proposition would be that we are exclusively selling products for the body to make the skin healthier and the body more supple. We would expect that people who were concerned about their bodies would make a special effort to go to an expert in this field. We would be an expert because we offer these products exclusively and we do not offer other types of products like cosmetics, fragrances, or candles. Marketing and Strategic Objectives for 2011 The following marketing and strategic objectives are recommendations for 2011: 1. Create a stronger online presence using social networking to help existing and future customers know about our products. 2. To educate customers about the products they use and their affects on the body. 3. To promote the website online and in the local stores and encourage customers to order online. 4. To promote MyBody using FaceBook, Twitter and LinkedIN as sources for social networking support. 5. To create a series of articles about skincare for various trade magazines online and offline. Target Markets and Characteristics Our target markets are women who are baby boomers and who use the Internet and Generation Xers. Both of these have different characteristics that we must be aware of as we are marketing. As an example, Boomers are more interested in staying young and beautiful. Gen Xers want to feel that they are in control. Marketing Communication Plan for My Body Introduction MyBody is a growing force in high street premium beauty retail.

testimonials icon
Explain how the objectives for your lessons measure concepts discussed in class (phonemic awareness, alphabetic principle, c...
testimonials icon
Running Head: HISTORY ASSIGNMENT1History AssignmentNameInstitutionAuthors NoteHistory Assignment2Question #11968 ElectionsIn 1968, the pivotal electi...
testimonials icon
Social Settings Of the different forms of social structure described by Durkheim, Tonnies, and Lenski, which comes closest to matching your social...
testimonials icon
...
testimonials icon
at least 4 Page essaydue by 3/18 11:59 pm ...
testimonials icon
Workflow analysis aims to determine workflow patterns that maximize the effective use of resources and minimize activities that do not add value. T...
testimonials icon
SELF-ASSESSMENT QUIZ 1-1What Are Your Developmental Needs?This exercise is designed to heighten your self-awareness of areas in which you could p...
testimonials icon
it's an online hw on mastring chem for chem 101  due at 11 tonight ...
testimonials icon
   Wk 3 Complete this essay in a Microsoft Word document, answer each of the essay question 300 word...
testimonials icon
Part III:Using the ethical approaches you have identified, recommend a plan of action for the company that wi...
testimonials icon
1. What is the basic question Charles Darwin was trying to answer? 2. What did Darwin discover while studying developing embr...
testimonials icon
/*! elementor - v3.6.5 - 27-04-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65