Your Task
Your task is to design a brief survey for a charity organisation of your choice. You should choose a charity for this assignment and imagine that you design this survey on their behalf. In general, the charity organisation is interested in tertiary students’ [target market] awareness of your chosen organisation and their willingness to volunteer time to this organisation. You will also need to provide justification for your responses, please see Module 3 Assignment Rubric.
In particular, the charity organisation is interested in the following questions:
- To what extent are tertiary students aware of charity organisations, in general, and your chosen charity in particular (top of mind, prompted and unprompted)?
- What do tertiary students think of the perceived advantages and disadvantages of doing volunteer work?
- Have they done any volunteer work before? If yes, what and where?
- How likely would they do volunteer work for your CHOSEN charity? For other charities?
- Wat social media do they use? e.g., Facebook, Instagram, TikTok, YouTube, and Snapchat etc.)?
- Demographics (Age and gender)
Length & Structure
Up to three pages (excluding the cover page). Material beyond
three pages of ‘body’ will not be read.
You can decide how much of the three (3) pages your
questionnaire and your justification will take up.
Tips
- Review your assignment using the rubric in this hand-out as a checklist.
- Signpost clearly (make good use of headings, white space, etc.)
- Spell check – use New Zealand spelling, not US spelling.
- Cut down on long words (use simple, easy to read but appropriate language).
- Allow time between drafts. Never hand in your first draft. Do consider giving your final draft to somebody else to review your work.
Marking criteria
Please see Module 3 Assignment Rubric at the end of this
handout. The Steps under Marking Criteria refer to the Steps in the
Questionnaire Design that we covered in Session 9.
Please refer to the Department of Marketing Undergraduate
Protocol for information about late assignments and
plagiarism.
Module 3 – Assignment Marking Rubric
Marking criteria Poor
0 – 40% Average
41 – 60% Good
61 – 80% Excellent
81 – 100%
Step 1
All research questions are addressed
(25 marks)
The questionnaire fails to address all research questions The
questionnaire addresses all research questions but also includes
irrelevant information The questionnaire addresses all research
questions with only including relevant information The
questionnaire addresses all research questions with relevant
information. Provides clear links and justification between the
questions in the questionnaire and research questions.
Step 2
Survey Method
(25 marks) Survey method is not selected Survey method is
selected, but it is incorrect Survey method is correct, but lacks
justification Survey method is correctly selected and justified
Steps 3-6
Content, Structure and Wording of Individual Questions
(25 marks) Issues relating to content, structure and wording
are not addressed (e.g. ambiguous and complex questions) Issues
relating to content, structure and wording are mostly addressed
Issues relating to content, structure and wording are correctly
addressed Issues relating to content, structure and wording are
correctly addressed and well-justified
Step 7-8
Flow, Form and Layout of the Questionnaire (25 marks)
Issues relating to order of the questions, logic of the
questionnaire and layout are not addressed Issues relating to order
of the questions, logic of the questionnaire and layout are mostly
addressed Issues relating to order of the questions, logic of the
questionnaire and layout are clearly and correctly addressed Issues
relating to order of the questions, logic of the questionnaire and
layout are correctly addressed and well-justified
Total 100 marks
_
/100
Sample Solution
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