Marketing Plan for ShopkickStudent nameCourse titleInstructorDateIntroduction.Shopkick is an American firm that is based in Redwood city, California (SiliconValley), the entity created a shopping app for tablets and smartphones which offers usersrewards for their shopping activities both in-stores and online by scanning items,purchases via app or in-store and submitting receipts (Lee & Lee, 2015). The companyoperates in the media industry. The users of this app are rewarded kicks for submittingtheir shopping receipts which can later be redeemed in form of mobile gift cards. At themoment, the app is only available for Android devices and IOS for both iPhone andiPad. The company was founded in 2009 by Cyriac Roeding, Aaron Emigh and JeffSellinger. The companys business model is pay-for-performance with partners workingwith the firm to determine their specific return on investment on the products sold orscanned. When this action is completed the business earns money out of it. Thecompanys current partners include Best Buy, Target, Reebok, Disney stores, TJMaxx,BevMo, Marshalls, Macys, Sports Authority, American Eale Outfitters among others.As of 2017, the business had driven more than 200 million store visits, above 270million products scans in aisle and above $2.5 billion in total sales from brand and retailpartners. Its competitors are Amazon, eBay and Groupon. The company intends tolaunch this service in the Indian MarketGoals and Obje ...
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