Instructions
Before you start making decisions in NewShoes, it is
important to develop a strategic plan. Start by writing a mission
statement, in which you communicate a vision for the company. Then
identify measurable goals that your company should achieve to
support your mission. Finally, plan the strategy you will use to
meet those goals. Your strategy should spell out plans to enter
markets, marketing mix for each market, and product development
budgets. Use the following outline for successful completion of the
assignment. Please keep in mind that you are writing an APA
formatted paper with a Title page, body, and Reference page. Think
of this as a research paper. You should take time to research your
target market, the athletic shoe industry, and key business
concepts in order to address the specific questions asked in this
assignment. Mission Statement Who Does Your Company
Serve? How Large is the Target Market? What is the Scope of the
Product Line and Services Offered? What Effect Does your Business
Have on the Consumers? How do you want the world to think of you?
Measurable Goals Profit Return on Sales in a Period of Time Market
Share Objective Customer Satisfaction Strategy to Complete the
Goals How do you plan to enter each marketplace? Share the
Marketing Mix (Product, Price, Place, and Promotion) for each
of the markets? What is the product development budget for each
market? Assignment Parameters Accurate description and reference of
all concepts and theories learned from the course material.
Practical examples of concepts that lead to a continuing interest
in the topic. Synthesis of concepts and theories from other course
activities. Well-organized clearly presented work ( free from
excessive spelling and grammatical errors) Properly cited sources
using APA 6th edition. Ensure use of the assignment rubric.
Assignment Objectives Construct a strategic marketing plan Develop
an understanding of the steps involved in creating a strategic
Marketing plan, including a viable mission statement, measurable
goals, and a strategy to successfully attain the goals Assignment
Resources
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