You continue to provide promising global strategy advice for
MediCorp, Inc. The company has been so pleased with your
contributions to their strategic planning and development that they
would like you to assist with a new endeavor. Leveraging their
strength in manufacturing genetic testing devices, MediCorp now
wants to diversify their offerings and expand within the field of
medical devices. This is a large field that extends to a
myriad of products. MediCorp has asked you to identify a medical
device that the company can use as a vehicle for expanding into
another country. Choose from the list of medical devices and
countries provided and note your choice in the ‘Project 5: Choice
of Medical Device and Country’ discussion area.
Choose a country as a location for MediCorp’s expansion and
create an international business plan that guides the company’s
operations in that country and grows MediCorp’s business within the
selected device’s NAICS industry subsector. You will need to
employ one of the strategy selections from your simulations in
Projects 3 and 4 to develop a strategy that examines MediCorp’s
potential customers, business operations, financial projections,
and implementation metrics. As this client’s business grows,
Maryland Creative Solutions CEO, Jillian Best, emphasizes that it
is critical for you to provide clear and concise analysis in your
reports to MediCorp. She remarks, “Success with these reports could
mean big things for MCS as well as for each of you. Let’s finish
strong.”
Introduction
Building on the lessons from your Capsim simulation and your
analyses of MediCorp, Inc. in the global and local markets, you
will now craft an international business plan that calls on you to
devise a marketing strategy, develop financial projections, and
create a strategy implementation plan for the company to market a
new product in another country by relocating one or more activities
from MediCorp’s value chain in the United States to your selected
country.
You will have two weeks to develop your international
business plan.
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