This discussion prompt is based on the case study in Chapter 7
of the Phillips & Gully (2018) text. Please read this chapter
carefully and review the week 4 power point. Rock Blocks is a
concrete manufacturing company. The company has been in business
for over 60 years, and furnishes concrete blocks for building and
landscape use. The company is owned and operated by the third
generation of the founding family and has over 600 employees.
Customer demand for the company’s products is growing, but Rock
Blocks is having difficulty attracting and hiring enough
manufacturing talent to keep up with demand. The company typically
posts openings for its specialty positions on internet sites
including Monster.com and on its own careers site, but the quality
and quantity of applicants has been falling in recent years.
Company president Roy Hanby explains that, “concrete
manufacturing isn’t a popular career choice. Unless someone has
family or a friend working in the industry, it can be hard to
convince them of the potential of the job.” Hanby explains that
starting salaries and career growth potential are high, and many
employees feel proud having made something that many people will
see and use and that will be around for a long time.
Mr. Hanby hires you as a consultant. He would like you to
identify ways that Rock Blocks can increase the number of people
that apply with the company and provide them with a realistic job
preview and understanding of the organization’s culture. Since few
people understand the strong starting salaries, career growth
potential or healthy organizational culture, describe specific ways
that Rock Blocks can attract and hire appropriate candidates.
Please keep posts to 250 words.
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