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Identify a city or a neighborhood within a large city (eg: “Corktown”) that you believe has potential for future business growth. Then select a product or service that you believe could be successfully introduced as a new business in this city.

Rubric:

CATEGORY

High

Middle

Low

Content


6 Points

City and industry are clearly identified with brief descriptions of each.

5-4 Points

City is clearly identified or industry is clearly identified and described (but not both).

3 to 0 Points

Neither city nor industry is clearly identified and described.Submit a one-page summary identifying your chosen industry and geographic area. Give a brief description of the industry and the geographic area. Give a preliminary statement about whether you believe a new business in this industry could be successful in this geographic area. (After you research your city and industry, it will be okay for you to change your recommendation later.)

Analysis


2 Points

Preliminary recommendation is stated.

1 Points

Preliminary recommendation is implied but not explicitly stated.

0 Points

Preliminary recommendation is not presented.

Clarity of Writing and Writing Technique

2 Points

Writing is crisp, clear, and succinct. No spelling, grammar, or punctuation errors are made.

1 Points

Writing is generally clear with some unnecessary words, run-ons, etc. Writing structure is repetitive or similar to the source without additional interpretation. Few spelling, grammar, or punctuation errors.

0 Points

Information is too similar to the source without additional interpretation or perspective. Misspelled words, incorrect grammar, and improper punctuation are present.


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