Hi, I am looking for someone to write an article on principles of management of land rover Paper must be at least 2000 words. Please, no plagiarized work! Landrover right now has almost 78% of its model range exported internationally. This organization provided almost 9500 job opportunities within the organization and another 40 thousand in the supply chain in those days.

Land Rover has always been very innovative in its strategic management policies especially in promoting productivity and creativity. In the year 2008 Land Rover introduced a new designing facility that would draw on advanced audiovisual technologies with the projection power of eight cinemas to significantly speed up product development cycles (Gaydon Warwickshire). Some $4million had been invested in a state-of-the-art Virtual Reality Centre which will allow engineers and designers to see in life-size three-dimension, models of vehicles and components. It had reduced the need for physical prototypes, saving both time and money in the process.

The Land Rover Company was bought by Tata Motors just more than a year ago. Shortly after the $1.7 billion take over, mainly due to the economic conditions of Europe and the world at large, the company even had to close down at least three luxury car production units in England, leaving at least 14500 people jobless. Unfortunately for Tata, the purchase was soon followed by a collapse in the global economy. Sales of luxury sedans and S.U.V.’s – core to the Jaguar Land Rover portfolio – have been hit especially hard. According to Reuters, during a 10-month period ending in March, Jaguar Land Rover sales fell to 167,000 vehicles, compared to 246,000 in the same period the previous year (Mehul Srivasthava). Tata Motors declined to speak about the JLR operations. Debasis Ray, a spokesperson for Tata Motors, said the company doesn’t comment on credit ratings but pointed out that Tata had been paying down debt on the Jaguar/Land Rover purchase aggressively, listing a $1.16 billion payment from a rights issue and $840 million through a debenture issue.